The most important part in this course are the first 3 audio parts(think this is the best of Ben's material),and after i went through the course here is what i wrote down:
Transcript - for those who prefere to read
The Workbook - has the examples of subject lines
P1 SUBJECT LINES:
most ppl's life is boring,they are bored of their lifes(thats why u need to entertain them)
starts with a subject line 80% of time:
THE SHOCK EFFECT subject line (dont use it all time,have reason,do it only,do it only to get a reading)
what ur market wants,expects and what tolerance it has
give ppl the feel of a short mini adventure with shock eff subject line
THE CURIOSITY EFFECT subject line (HIS FAVOURITE)
THE STRAIGHT BENEFFIT subject line (what kind of benefits they are lookin for)
THE BIZZARE subject line
THE PLAY ON POPULAR QUOTES&PHRASES subject lines
THE CONTRAST subject lines (contrast ideas,words)
THE PLAY ON BOOK AND MOVIE TITLES subject lines
THE TV&MOVIE CHARACTERS subject lines
THE CHALLANGE EXISTING DOGMA
THE NUMBER subject lines
THE AUTHORITY&PROOF subject lines
THE SEASSONAL subject lines(ppl like predictions)
THE MIX&MATCH subject lines(mix the previous)
u can adapt these in videos,articles,podcasts
P2 HOW TO WRITE(THE BODY) EMAILS THAT GET READ&CLICKS:
MattFury.com (email wizard ,check his mailsl,he tought ppl WHAT TO DO(teaching them) NOT HOW)
Ben doesnt like teaching like MattFury but it can work sometimes
Ben likes 90% entertainemnt 10% information,thats how u stick out,stand out
Secrets:
Bait the Hook
Write like you talk(how far can you go by being yourself,be urself,dont speak what you wouldnt like in front of ur grandmother)
Tell Stories
Inspire(find what inspires you and talk about it,its gona expire other who are like u)
Q&A
Checklists(what to do/donts,should be useful but not teaching)
Comment on Current Events(He likes writing fresh emails more then autoresponders)
Charitable
Surveys(surveymonkey,respond to this email,insights)
Controversy(pick something controversial and give your opinion)
Whats not email(whats not at end what it is,or just whats not,softeaching)
P3 FINER POINTS OF EMAIL MARKETING:
You do not want to hard teach,maybe once every other month
hardteaching = heres how to do this and that (take out of article,video,book)
he does soft teaching
infotainment = info + entertainment ,softteach with funny way to read like "hotdog that nourishes you like brocoli")
revail certain things not full,to get em pumped up
focus on soft information and emailing every day maybe everyweekday
most emails are sales pitch or hardteaching
one of the ppc geniuses write contrast method ADS
you can contrast your paragraphs and sentences
HE LIKES THE FIRST PARAGRAPH TO BE 1 LINE
WRITE FAST,EDIT LATER,Remember who ur writing to
PUT THE FULL LINK IN YOUR EMAIL
SWITCH THE SUBJECT LINES AND WRITING PATTERN,YOU DONT WANT THEM TO GET BORED
THE less things/clicks they need go through the higher the conversion
FOCUS FIRST ON SALES then open rates/ctr,AT END OF THE DAY SALES ARE MOST IMPORTANT
PLUG SOMETHING in every email,you can put more links(2-3) not just one but make it natural,flow with txt
YOU CAN DO HTML EMAILS BUT WITHOUT IMAGES AND EVERYTHING ONLY TXT (HE LIKES THIS)
After you write the email,post it to a blog,social sites,article directories,make podcast out of email,pdf doc sites,yt
He captures testimonials makes video out of it and just read your email while testimonials are scrolling
IF YOUR IN HOT MARKET you can send 2 emails/day
SUBLISTS for what is going to be released in future(for product launches and services)
BE HONEST
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