Leaked: OnePlus is becoming an OPPO subbrand

You don't tend to hear about Oppo as much, so it's strange that Oneplus will become a sub-brand. Only time will tell how this will actually materialize.

OnePlus is becoming an OPPO subbrand, according to a newly leaked document of internal “talking points”. The document was leaked by Evan Blass of @evleaks fame after OnePlus announced that it was “further integrat[ing] [its] organization with OPPO” without elaborating on what exactly that meant.

The document leaked by Blass seems to be aimed at training public relations staff on how to respond to questions about the recent news. The talking points basically reiterate what we’re already heard from OnePlus officially, but there’s one interesting piece of information listed on the first page. When a representative is asked about the exact relationship between OnePlus and OPPO, the expected response is to state that “with the integration, OnePlus becomes a brand within OPPO[,] however, [it] will continue to function as an independent entity.” This pretty much describes what we already assumed the relationship to be between the two brands. The nature of this relationship is more out in the open when it comes to OPPO and Realme, so OnePlus seems to just be making official something many have already known.

The document further says that OnePlus and OPPO will operate independently and will even compete with one another in markets where both are present. Contact channels and product lines will remain as they are now. Likewise, customer data stored by OnePlus will still be stored by the brand and won’t be passed on to OPPO. OnePlus also says that the integration process began late last year with R&D integration and that the process is aimed to be completed this year.

Another interesting tidbit in the document tells whoever is reading the document to “not respond to any OS or ColorOS questions that target the integration announcement”. It instructs them to only use the following response: “We currently do not have any updates regarding the operating systems. Please stay tuned to our official channels”.

The Leak:

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